The trial comprises three phases to effectively measure the effect of the reward system:
|Pre-trial baseline||2 weeks||This phase involves the observation of driving behaviour. The in-vehicle equipment records the vehicle activity but the participants receive no feedback or reward.|
|Trial phase||12 weeks||In this phase, the participant is provided feedback and earns points for driving correctly.|
|Post-trial baseline||2 weeks||In the final phase, driving behaviour is observed, but as in phase one, there is no feedback or reward points. This phase gives an indication of whether a change in behaviour in the previous phase persists.|
The driver can earn "good driving" points by not exceeding the posted speed limit and maintaining reasonable headway to the vehicle in front. Participants receive one "good driving" point for every fifteen seconds of correct driving behaviour (meeting both criteria). The collected points are translated into reward points. These points can then be redeemed on a variety of goods and services.
The data collected by the system is transmitted wirelessly to a central computer server on a regular basis. Statistics and points are calculated and provided to the participants through a secure web site. Participants can see their progress on their driving behaviour and redeem their points.
The pilot group of the SafeMiles project will consist of 50 drivers from the Winnipeg area. The selection of participants will represent the whole spectrum of drivers, male/female, young/old, business users/commuters and who typically drive more than 300 km/week.